Hindsight is 2020: The Galactic Fed Year in Review

They say hindsight is 2020, and that’s especially true as we look back at the last 12 months in the Galactic Fed Universe. We wanted to take a moment to celebrate and appreciate all that the last year has brought us. We’ve had impressive growth, welcomed some outstanding crew members aboard the Galactic Fed ship, and have so many reasons to be excited for what’s to come in 2021.

But first, let’s take some time to reflect.

Staying light years ahead

Keep going; keep growing. And in 2020, we did. We added to Galactic Fed in many ways; in people, in processes, and platforms. Our team continued to grow, allowing us to work with more brands and help more companies grow, too.

We were fortunate enough to expand our Galactic Fed family in almost every area of our business;  especially SEO and Paid Media team members! We also created new roles in recruiting, admin, communications, and content - and we only continue to expand.  

We updated our Galactic Fed Way protocols. We continuously evaluated our systems and processes and enhanced our internal onboarding to ensure we’re setting staff and clients up for success. Finally, we expanded our online community through our platforms, such as Twitter, LinkedIn, and our newly launched Instagram. If you’re doing so already, give us a follow and #JoinTheFed!

And the award goes to…

The results are in! In September, Galactic Fed was recognized as a Clutch Top B2B Company of 2020. Clutch list ranks companies based on their industry expertise and ability to deliver the highest quality products for their clients, and we’re honored to have been selected. One of Galactic Fed’s core values is “hyper-focused in our zone of genius,” and when it comes to B2B services, we strive to be the best. We are so happy and proud to be recognized and commit to continuing to offer an out-of-this-world experience for all of our clients.

Out with the old, in with the new

In July, we rebranded and relaunched the Galactic Fed website. We enhanced our intergalactic brand with a fresh sitemap, custom illustrations, and weekly blog articles (65 & counting!) Our new look was a natural evolution that came with the expansion of our growing brand and we wanted a look and feel to reflect our futuristic, playful, and scientific approach to growth marketing. 

This rebrand was more than just colors and characters; you can expect to see additional guides, tutorials, testimonials, and more as we move into 2021. Overall, this helped to create a universe that is uniquely ours and memorable for all those who enter our world - with more content being added every week.

Success on Apple.com

We were ecstatic to learn that in November, our Apple Search Ads campaign with client, Varo Bank, had such excellent results that it was featured on Apple.com - a huge win for the Galactic Fed team. 

Galactic Fed partnered with Varo to create an Apple Search Ads campaign to increase sign up conversions and gain customer insights, all while lowering costs. In-depth knowledge of Apple Search Ads best practices, combined with clear, defined goals, allowed Varo to get the results they were looking for.

“Galactic Fed is the best paid media agency I’ve worked with. They are extremely proactive, great communicators, and at this point, they are part of our team. I would highly recommend them to both companies looking to augment their in-house paid team, as was our case, and companies looking to delegate all of paid media to an agency.” - Kasia Mikoluk; GM of Growth, Varo. 

Galactic Fed in the news

In 2020 we were able to increase our media presence through a variety of mediums. More importantly, we could share the values that Galactic Fed holds dearly, such as entrepreneurship, the advantages of remote work, and traveling, working, and maintaining a healthy life balance. Here are some of our favorites:

Galactic Fed Co-Founder & Managing Partner Irina Papuc was interviewed on The Maverick Show podcast, where she talked about living with Buddhist nuns, teaching English in Taiwan, motorcycling through Nepal, sleeping in yurts in Kyrgyzstan, crossing the Caspian Sea, and co-founding Galactic Fed. Have a listen here.

Zach Boyette, Galactic Fed Co-Founder & Managing Partner, was also interviewed on the same podcast. He talked with host Matt Bowles about bootstrapping Galactic Fed to nearly 100 staff in 3 years and choosing to live in a new location every week. Check it out here.

We were also able to share our expertise in all things SEO, Paid Media, Growth Marketing, and Entrepreneurship in online publications and interviews. Here’s a couple worth mentioning:

Top 6 Lessons Gained While Building Remote Marketing TeamsWe Spoke to Zach Boyette of Galactic Fed About How to Build a Successful Service BusinessWomen of the C-Suite: “It’s Essential to Build a Team That Trusts One Another,” Says Irina PapucWhy you should prioritize your employees over your clients

Onwards & upwards

2020 was an interesting year for everyone and looked a little different for us, too. Despite it all, we are both proud and grateful that we had such a fantastic year and that we’ve been able to grow, share, and allow others to join our world. And, of course, we are excited that we have so much to look forward to in 2021. Happy New Year!