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SEO
by Dallin Porter
Expert reviewed by: Dallin Porter
Content strategy is the piece of your marketing plan that continuously demonstrates the company as a brand and the expertise it brings to the industry. In its most basic form, it is any content you produce that results in an increase of organic search traffic.
Starting out in the world of SEO can be daunting, we get it. It’s a specialized area of digital marketing, with a lot of information; but, when understood and done correctly, has the potential to skyrocket your brands’ visibility. As part of our SEO 101 Series we used our expertise to compile an all-in-one comprehensive glossary of terms.
Site audits are an essential tool to evaluate how easily a search engine can discover, crawl, and index everything from individual elements of a webpage all the way up to an entire domain.
Keyword Research is an essential part of any SEO strategy, take it from the experts - we would know. Keyword research is defined as the process of analyzing and finding a list of valuable keywords for the purpose of SEO copywriting.
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