White-Label Marketing Automation: 6 Tools to Scale Your Marketing Efforts

These days, it seems like a company needs to be everywhere, all at once, to attract potential clients to its website. There are so many different marketing channels that keeping up with them may seem like a full-time job. White-label marketing automation tools can help you manage your marketing activities at scale. 

These tools not only save you valuable time but also allow you to grow your business quickly.

White-Label Marketing Automation Tools: What They Are

You’ve likely heard of white labeling. It allows you to use someone else’s products under your company’s name. They provide the service, and you simply add your branding and logo to make it appear as if it came from you.

In marketing automation, white labeling allows you to use products or services from software providers that expedite your manual processes. They’re available for several advertising activities, including email, social media, and online advertising. 

Instead of handling every aspect of your marketing campaigns, you’ll have some automated assistance to scale your efforts.

6 White-Label Marketing Automation Tools to Consider

We’ve compiled a list of marketing automation white-label tools that nearly every organization can benefit from. Here are a few of our top suggestions.

1. HubSpot

HubSpot is one of the most well-known white-label marketing tools, and for a good reason. It offers an all-in-one CRM platform that aligns with just about any need you might have for your business, whether you’re a solopreneur or a major enterprise looking for marketing support.

HubSpot allows organizations to sign up for their entire CRM or mix and match five products according to their needs. Their five products include marketing, sales, customer service, content management, and operations. 

The marketing hub benefits companies that need help managing their campaigns across different platforms. For instance, you can use HubSpot to establish a dedicated workflow to qualify leads through landing pages, email, and contact forms. 

Companies seeking help with content management will find the content management system (CMS) module beneficial. CMS allows you to use predesigned templates (or build your own) with simple drag-and-drop editing. 

Clients won’t know you’re using HubSpot to manage your marketing activities. You can apply your logos and branding, allowing for an efficient solution that enables you to stand out among your customers.

Best of all, HubSpot doesn’t require a significant investment. You can use their systems for free and incorporate more paid solutions as your company scales.

2. Landingi

Building a landing page for your business can be challenging, especially if you’re not an experienced web designer or content creator. Landingi aims to simplify the process with its white-label landing page solution. 

Through Landingi, you can easily create your landing pages from scratch or choose one of their pre-designed templates that are fully customizable to meet the needs of your business. 

Whether you need multiple landing pages or just one, Landingi can help. The process is straightforward; you can have your new landing page up and running in just a few minutes. 

Landingi offers a free 14-day trial for all new subscribers. If you only need one or two landing pages, that’s more than enough time to create and move them to your website. 

Companies that regularly make landing pages for their website will find an ongoing subscription saves them time and helps them optimize their content to meet the needs of their business.

3. Brevo

Brevo (formerly Sendinblue) is an email marketing automation tool to manage your subscriber list and automate different workflows. For instance, you can use Brevo to automate certain functions, like confirming a new subscriber or sending a follow-up email if they add an item to their cart and don’t finish the check-out process.

Brevo offers a white-label solution, which ensures your emails don’t include any identifying information from the company. Instead, your messages will appear to come directly from your organization, complete with your email address, logo, and any other content you include.

Brevo provides numerous email templates you can select from. You can draft your content or use Brevo’s templates as a starting point for your communications. The entire process is quite simple and easy to follow.

While Brevo’s main product is its email solution, the company is evolving to include other services. They also offer a comprehensive marketing platform that provides landing page development, customized Facebook ads, and targeted SMS and WhatsApp advertising tools.

4. PromoRepublic

Most companies manage several different social media accounts across various platforms. Staying on top of every account can be pretty time-consuming, especially if you have a large following and receive regular customer interactions. 

You can’t ignore your social media accounts. After all, your followers want to know the latest news about your company. You may use your social media accounts to share information they find relevant or helpful tips they may benefit from. Social media can also help you increase sales and form stronger connections with clients.

PromoRepublic offers a white-label solution to track all your social media accounts from one dashboard. You can also use PromoRepublic to manage paid ads on Facebook, Instagram, LinkedIn, and other social media platforms.

PromoRepublic is especially suited for companies with a local presence or maintaining locations in multiple areas. You can use their local SEO tools to attract customers looking for the products or services they need in your area. 

Since their solution is white-label, you don’t need to worry about customers knowing you’re using a specialized product to manage your social media and local SEO listings. Every response or post you make will appear directly in your social media feeds, just as if you were logged into your social media accounts.

5. MailChimp

MailChimp offers a customizable email platform to manage your subscriber list and communicate with them throughout their buying journey. The service includes white-label options, which remove MailChimp branding and replace it with your company’s name, logo, and other branding content.

MailChimp allows you to send emails from your verifiable email domain, so every communication will arrive seamlessly in your subscriber’s inbox as if it came from your company, not through MailChimp.

MailChimp includes some highly beneficial features that are helpful to organizations, like pre-built email templates, access to A/B testing tools, and predictive analytics that can help you better target your customers according to their buying behaviors.

You can create dedicated workflows for MailChimp to follow according to a subscriber’s interactions with your communications. For instance, if a customer clicks on a link to one of your products directly from an email, you can trigger MailChimp to send them a promotional message containing a discount for the same item.

MailChimp offers a free solution to start with, or you can upgrade to a paid plan to access more features.

6. InvoiceNinja

You want your small business to look as professional as possible, especially when sending them invoices for your products or services. 

With InvoiceNinja, it’s possible to create invoices automatically that include your company’s logo and branding, along with messaging unique to your organization, like your return policy and the products the client purchased.

InvoiceNinja includes features helpful for service providers, like time-tracking for jobs you’re working on and tasks you complete. Once you start a job, InvoiceNinja will automatically track your time, making it much easier to bill your clients once you finish.

InvoiceNinja includes several integrations that are beneficial for companies. You can sync it directly to your bank account, allowing you to track payments and expenses for all your open and completed jobs. You can also use the system to track your inventory, allowing you to reorder stock when needed.

InvoiceNinja offers a free plan, but you must upgrade to the pro plan for a fully white-label solution. It works best for small and medium-sized organizations that need a simple solution to track their invoicing and don’t need a full-scale accounting system.

White-Label Marketing Automation Tools Make It Much Easier to Connect with Your Audience

Whether you’re a small business owner or run a more established one, attracting and retaining clients is a continuous battle. Most company owners find they spend a lot of time on their promotional activities, which takes away from their ability to handle other tasks. 

With white-label marketing automation tools, you can put some of your most redundant tasks on autopilot, allowing you to focus on other essential things for your business. Consider the options we’ve provided to help you better scale your marketing activities and grow your audience.