Engaged SEO Keyword Research Approach Boosts Organic Sessions by 111% for Employee Advocacy Platform
The Story
Clearview Social is an employee advocacy platform designed to help businesses leverage their most valuable asset for social media engagement - their employees. They simplify, gamify and error-proof employees sharing company content on social media and provide valuable analytics about subsequent audience engagement.
First launched in 2013, Clearview Social has become a prominent B2B tool with a solid reputation. Looking to ensure their website reflects their thought leadership, they trusted Galactic Fed to develop a sound SEO strategy.
The Strategy
Galactic Fed proposed an action plan that revolved around keyword research. First, it was beneficial to the SEO content creation. Second, it allowed to take advantage of the Google Ads campaigns results that suggested which keywords were most likely to convert. Third, it helped to look for opportunities to prioritize and tie together other marketing initiatives.
The SEO team also conducted regular technical site audits to optimize any new content pieces and to further improve the site’s user experience where possible. This also included quarterly Internal link architecture recommendations to ensure a cohesive site structure at all times.
The final element was a link-building strategy that centered around best-converting keywords and pages that target them. This helped to achieve the best possible ROI and prioritize the most valuable content.
The Success
The approach recommended and implemented by Galactic Fed’s team lead to steady, reliable growth of the Clearview Social’s website.
- 111.33% increase in total organic sessions Q4 (2023) vs. Q4 (2022)
- 19.12% increase in non-branded traffic from Q3 to Q4 2023 and 1792.45% increase in Q4 YoY
- 12.12% increase in conversions from Q3 to Q4 2023 and 157.14% in Q4 YoY
- 96.48% increase in referring domains Q4 (2023) vs. Q4 (2022)
- 189.66% increase in Top 4 - 10 organic keywords Q4 (2023) vs. Q4 (2022)
- 50% increase in keywords ranking in the top 3 in Q4 QoQ and 700% more in Q4 YoY
Kaleb Buckner
Marketing Director
“Galactic Fed means SEO Strategy Done-For-You: they have adapted to our workflows and processes to take over day-to-day management of our SEO that we just didn’t have time to focus on. We have a centralized marketing department, so having a partner like Galactic Fed allows us to focus on the larger strategy for our business units”
