Boosted Traffic 583% with a Tailored SEO Strategy
583%
increase in organic traffic
363%
increase in keywords ranking in top 100
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Client Overview:
Galactic Fed worked with a client who creates developer-friendly, privacy-first geofencing and geo APIs that help product and growth teams build amazing location-based app experiences.
The company wanted to invest in link building and SEO efforts to scale their online presence, so Galactic Fed crafted an SEO strategy tailored for them and brought their expertise to the table: keyword research, content strategy, site audit, internal link architecture, and of course, white hat link building which sits at the core of our SEO strategy.
Strategy:
As with all the projects that Galactic Fed takes on, understanding the brand, the nature of the client’s business, the industry it belongs in, its competitors, and key consumers and target market was the first step in building an effective strategy that would help them achieve their goals. Through comprehensive keyword research, the Galactic Fed team uncovered all content opportunities that would be essential in building links and hitting SEO targets. Based on this research, Galactic Fed crafted a content plan that would pull their rankings up and also continuously worked on the internal link architecture of the site. Next, Galactic Fed ran a complete audit of the entire site and resolved all issues the team identified, including meta descriptions and title tags, page load speed issues, broken links, etc.
Performance Results:
The engagement was short but the efforts resulted in the increase of the number of unique domains pointing to the site and the number of keywords it ranked for- these metrics went up 8% and 6% respectively. Based on the trends that Galactic Fed saw during the course of the engagement, our efforts would have brought more growth and progress with a bit more time and a few more customizations.
Link Building Engagement Date Range: 06/24/2019 - 09/30/2019
8% increase in referring domains
350 referring domains before our engagement.
6% increase in keywords ranking in top 100
2,461 keywords ranking in top 100 during the start of engagement
(2,738 - 2,461 ) / 2,461 = 6%
increase in organic traffic
increase in keywords ranking in top 100
Increased CTR
Qualified Leads
Average CVR increase
Average decrease in CAC
increase in purchases
increase in revenue
increase in referring domains
increase in organic traffic
increase in top ranking keywords
increase in backlinks
increase in top 100 ranking keywords
increase in backlinks
increase in referring domains
increase in organic traffic growth
increase in leads
average CTR
Open rate of email marketing campaign
Increased leads
increase in referring domains
increase in backlinks
increase in organic traffic
increase in referring domains
increase in backlinks
increase in impressions
increase in CTR
conversions
increase in organic traffic
increase in top 10 keywords
increase in sales revenue
increase in sales from ads
increase in sales revenue
increase in sales from ads
increase in page views
decrease in bounce rate
increase in organic traffic
increase in referring pages
increase in organic traffic
increase in referring domains
increase in site traffic
increase in revenue
increase in clicks
increase in impressions
increase in MQL volume
decrease in cost per lead
decrease in CPA
increase in clicks
increase in referring domains
increase in ranking keywords
increase in trials (Q1)
decrease in cost-per-trial (Q1)
overall decrease in cost-per-trial
decrease in cost-per-mile
of the wailist converted into users
increase in retention and user engagement rates
increase in non-branded impressions
increase in referring domains
increase in referring pages
in domain rating
increase in referring domains
increase in top 100 keyword ranking
increase in referring pages (Ahrefs)
increase in organic traffic (Ahrefs)
increase in time on page
decrease in bounce rate
Average CPC
Users
decrease in CPT
increase in CTR
decrease in CPC
decrease in CPM
increase in organic traffic
increase in keyword ranking
increase in referring domains
increase in non-branded impressions
increase in engaged organic sessions
increase in impressions
increase in all clicks
increase in referring domains
open rate
clicks per unique open
emails sent
click rate
increase in referring domains
increase in organic keywords ranking
increase in organic traffic
increase in referring pages
conversion rate
QoQ growth in the number of leads
Cost Per Lead
increase in activation rate
increase in referring pages
increase in organic keywords ranking
increase in referring domains
increase in organic traffic (Ahrefs)
Clicks to the website
Brand-new subscribers in three markets
Leads Generated
Impressions garnered
add-to-carts
increase in website traffic
increase in purchases
decrease in cost-per-purchase
decrease in Cost per QL
increase in converion rate
decrease in CAC
increase in click-through rate
increase in conversion rate
impressions
decrease in CPL
increase in referring domains
increase in branded clicks
increase in branded impressions
increase in non-branded impressions
decrease in cost-per-order submitted
decrease in cost-per-click
increase in submitted orders
increase in Quality Score
average open rate
max conversion rate
conversion rate on customer win-back series
in-app conversions from notifications
increase in non-branded clicks
increase in organic keywords
increase in non-branded impressions
backlinks built and acquired from unique referring domains
increase in organic keywords ranking
increase in referring domains
increase in organic traffic
increase in non-branded clicks
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