Boosted Traffic 583% with a Tailored SEO Strategy
583%
increase in organic traffic
363%
increase in keywords ranking in top 100
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ONYX is a high-performance electric bike manufacturer based in California, USA. The company focuses on reintroducing the built tough, fun to ride, nostalgic motorbikes with an updated affordable electric drive-train. ONYX believes every mile counts in innovative mobility for the world.
ONYX came to Galactic Fed intending to reduce the impact of seasonality in the off-season for their products, which typically occurs outside of May to August. ONYX also had the goal of scaling sales on both Facebook and Google Ads while maintaining a 10x ROAS.
To help ONYX increase revenue, promote their product during the off-season, and achieve their goals, Galactic Fed developed a custom paid media strategy that yielded impressive results.
Galactic Fed created a paid media strategy for ONYX to increase its revenue while promoting its products. Because ONYX products are typically around $4500, they have a longer sales cycle, which requires more time to see the effects of Galactic Fed’s optimizations. Galactic Fed is very familiar with the types of barriers and challenges that come with this and created a 2-step strategy to help this brand reach their goals.
ONYX’s two-step paid media strategy began with promoting the brand to more prospects through interest and lookalike Facebook audiences, Google Ads non-brand keywords, and YouTube. The goal of this was to drive visitors to their website.
The second portion of the strategy focused on retargeting campaigns to convert sales and drive revenue through Facebook. The Galactic Fed team also created retargeting campaigns on several Google ad channels such as brand keywords, shopping ads, YouTube, and discovery to convert the new visitors into customers.
With Galactic Fed’s help and expertise, ONYX achieved their goals and saw impressive results for their products. This included:
increase in organic traffic
increase in keywords ranking in top 100
Increased CTR
Qualified Leads
Average CVR increase
Average decrease in CAC
increase in purchases
increase in revenue
increase in referring domains
increase in organic traffic
increase in top ranking keywords
increase in backlinks
increase in top 100 ranking keywords
increase in backlinks
increase in referring domains
increase in organic traffic growth
increase in leads
average CTR
Open rate of email marketing campaign
Increased leads
increase in referring domains
increase in backlinks
increase in organic traffic
increase in referring domains
increase in backlinks
increase in impressions
increase in CTR
conversions
increase in organic traffic
increase in top 10 keywords
increase in sales revenue
increase in sales from ads
increase in page views
decrease in bounce rate
increase in organic traffic
increase in referring pages
increase in organic traffic
increase in referring domains
increase in site traffic
increase in revenue
increase in clicks
increase in impressions
increase in MQL volume
decrease in cost per lead
decrease in CPA
increase in clicks
increase in referring domains
increase in ranking keywords
increase in trials (Q1)
decrease in cost-per-trial (Q1)
overall decrease in cost-per-trial
decrease in cost-per-mile
of the wailist converted into users
increase in retention and user engagement rates
increase in non-branded impressions
increase in referring domains
increase in referring pages
in domain rating
increase in referring domains
increase in top 100 keyword ranking
increase in referring pages (Ahrefs)
increase in organic traffic (Ahrefs)
increase in time on page
decrease in bounce rate
Average CPC
Users
decrease in CPT
increase in CTR
decrease in CPC
decrease in CPM
increase in organic traffic
increase in keyword ranking
increase in referring domains
increase in non-branded impressions
increase in engaged organic sessions
increase in impressions
increase in all clicks
increase in referring domains
open rate
clicks per unique open
emails sent
click rate
increase in referring domains
increase in organic keywords ranking
increase in organic traffic
increase in referring pages
conversion rate
QoQ growth in the number of leads
Cost Per Lead
increase in activation rate
increase in referring pages
increase in organic keywords ranking
increase in referring domains
increase in organic traffic (Ahrefs)
Clicks to the website
Brand-new subscribers in three markets
Leads Generated
Impressions garnered
add-to-carts
increase in website traffic
increase in purchases
decrease in cost-per-purchase
decrease in Cost per QL
increase in converion rate
decrease in CAC
increase in click-through rate
increase in conversion rate
impressions
decrease in CPL
increase in referring domains
increase in branded clicks
increase in branded impressions
increase in non-branded impressions
decrease in cost-per-order submitted
decrease in cost-per-click
increase in submitted orders
increase in Quality Score
average open rate
max conversion rate
conversion rate on customer win-back series
in-app conversions from notifications
increase in non-branded clicks
increase in organic keywords
increase in non-branded impressions
backlinks built and acquired from unique referring domains
increase in organic keywords ranking
increase in referring domains
increase in organic traffic
increase in non-branded clicks
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