Boosted Traffic 583% with a Tailored SEO Strategy
583%
increase in organic traffic
363%
increase in keywords ranking in top 100
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Exponent Case Management
Featured StoryHow a Custom Link-Building Campaign Increased Traffic by 50% for Case Management Software
SEO Processes
Link-Building
Guest Posting
Content Creation
125%
increase in referring domains
82%
increase in organic pages
The story
Exponent Case Management is a powerful Salesforce application made by Exponent Partners, a social enterprise dedicated to helping nonprofits drive radically better impact. It’s all-in-one program and performance management platform and is designed specifically for multi-service nonprofit agencies.
Galactic Fed was invited onboard to develop a link-building strategy, strengthen the domain, and improve the website’s discoverability.
The Strategy
The team at Galactic Fed started by identifying relevant niches and websites for link-building outreach. They recommended focusing mostly on multi-service nonprofit agencies with a domain rating of 10+ to maximize potential gain.
Guest posting was suggested as the key strategy - a unique article in exchange for a link with the requested anchor text. Niche product pages and important keywords like “secure workforce development” and “strategic employer engagement partnerships” were targeted.
The Success
This strategic approach to link-building allowed Galactic Fed to yield impressive results for Exponent Case Management:
- 125% increase in referring domains
- 82% increase in organic pages
- 52% increase in organic traffic
- 20% increase in keywords ranking in the top 100
- 2,458% increase in branded impressions
- 1,238% increase in branded clicks
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