Boosted Traffic 583% with a Tailored SEO Strategy
583%
increase in organic traffic
363%
increase in keywords ranking in top 100
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hampr
Featured StorySqueaky-clean SEO Approach 4x Organic Traffic for On-Demand Washing App
SEO Processes
Link-Building
Content Creation
Site Audit
Keyword Research
256%
increase in organic keywords ranking
61%
increase in referring domains
The story
hampr makes washing as easy as calling a taxi. Their peer-to-peer on-demand service connects laundry haters (users) with washing lovers (washers). It’s the only female-led major laundry service in the US, and they were featured in the Google Economic Impact report in 2023.
Galactic Fed had already been running ads for hampr and revamping their email and social media marketing strategies. It only made sense to ensure the client’s website was ready to convert new visitors and bring more organic traffic.
The strategy
Galactic Fed SEO team recommended a steady approach with the focus on regular site audits, content creation, and link building.
The content strategy included quarterly keyword research to discover new opportunities for ranking, home page optimization, and relevant blog posts. The Galactic Fed team used different keywords like “laundry hacks”, “laundry app”, “how to wash sheets”, “how to get food stains out of clothes”, “linen laundry service” and more.
The link-building strategy targeted both hampr homepage and the blog. The SEO team identified niche websites dedicated to well-being, money-saving, parenting, and work-from-home mothers, and were able to successfully secure partnerships with several high-ranking websites with impressive DR/DA metrics.
Galactic Fed also tested a Local Link Building Strategy within Florida with two sub-campaigns:
- Local Link Building Guest Posting Strategy: targeting mom blogs or parenting blogs located in Florida and creating guest posts for them.
- Local Directory Link Building Strategy: researching Florida’s local directories to get hampr’s website listed.
The success
The epitome of one hand washes the other, this integrated strategy quadrupled hampr’s organic traffic and resulted in:
- 61% increase in referring domains
- 440% increase in organic traffic
- 256% increase in organic keywords ranking in top 100
- 98% increase in non-branded clicks
- 8% increase in non-branded impressions
- 16,790 link points built
“Thank you for leading hampr’s SEO efforts! You’ve built a strong foundation for us to work off, and we’re excited to see how SEO can help accelerate our growth. I’ve enjoyed our time together and appreciate your guidance and patience!” - Ali Chapman, Growth Director at hampr
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