Boosted Traffic 583% with a Tailored SEO Strategy
583%
increase in organic traffic
363%
increase in keywords ranking in top 100
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Client Overview:
A flight compensation company brought in Galactic Fed to implement a link builing strategy. This was part of the overall outreach marketing strategy that would help them inform travelers about two things: A. The European law that protects air passengers’ rights; and B. Filing and receiving compensation for delayed and cancelled flights that fall under the Flight Compensation Regulation in the European Union is easier with the help of their platform.
Raising awareness was the main objective of the project, and the Galactic Fed team brought their SEO and digital marketing expertise to the table to make it happen.
Strategy:
The main goal was to inform, and the best way to do that is to design a content strategy that involves producing high-quality articles that lay out all the information that travelers need when it comes to the compensation they are entitled to. So the team dug in and listed down all relevant keywords that would not only bring in clicks but would also help us understand the pain points of our audience so that our content strategy is specifically designed to answer those queries. So based on our keyword research, the Galactic Fed team crafted a list of topics to be published on the client’s blog.
Galactic Fed also needed opportunities to share all this information so the team put together an outreach team to offer these articles to blogs and publications, which helped spread out the word, and at the same time built the client’s authority by earning numerous citations from relevant sites.
Performance Results:
The engagement lasted four months, but the work Galactic Fed put in in just a short period brought in real results for the client. After four months of performing a link building campaign, the number of unique domains pointing to the site reached more than a 24% increase. More importantly, the site’s average visitors per month grew from less than 21,000 before Galactic Fed started the engagement to nearly 23,000, by the time Galactic Fed wrapped it up, which makes a 10% growth in organic traffic.
Link Building Engagement Date Range: 10/03/2019 - 02/28/2020
24.09% increase in referring domains
606 referring domains before our engagement.
10% increase in growth in organic traffic
20,633 visitors before our engagement.
increase in organic traffic
increase in keywords ranking in top 100
Increased CTR
Qualified Leads
Average CVR increase
Average decrease in CAC
increase in purchases
increase in revenue
increase in referring domains
increase in organic traffic
increase in top ranking keywords
increase in backlinks
increase in top 100 ranking keywords
increase in backlinks
increase in leads
average CTR
Open rate of email marketing campaign
Increased leads
increase in referring domains
increase in backlinks
increase in organic traffic
increase in referring domains
increase in backlinks
increase in impressions
increase in CTR
conversions
increase in organic traffic
increase in top 10 keywords
increase in sales revenue
increase in sales from ads
increase in sales revenue
increase in sales from ads
increase in page views
decrease in bounce rate
increase in organic traffic
increase in referring pages
increase in organic traffic
increase in referring domains
increase in site traffic
increase in revenue
increase in clicks
increase in impressions
increase in MQL volume
decrease in cost per lead
decrease in CPA
increase in clicks
increase in referring domains
increase in ranking keywords
increase in trials (Q1)
decrease in cost-per-trial (Q1)
overall decrease in cost-per-trial
decrease in cost-per-mile
of the wailist converted into users
increase in retention and user engagement rates
increase in non-branded impressions
increase in referring domains
increase in referring pages
in domain rating
increase in referring domains
increase in top 100 keyword ranking
increase in referring pages (Ahrefs)
increase in organic traffic (Ahrefs)
increase in time on page
decrease in bounce rate
Average CPC
Users
decrease in CPT
increase in CTR
decrease in CPC
decrease in CPM
increase in organic traffic
increase in keyword ranking
increase in referring domains
increase in non-branded impressions
increase in engaged organic sessions
increase in impressions
increase in all clicks
increase in referring domains
open rate
clicks per unique open
emails sent
click rate
increase in referring domains
increase in organic keywords ranking
increase in organic traffic
increase in referring pages
conversion rate
QoQ growth in the number of leads
Cost Per Lead
increase in activation rate
increase in referring pages
increase in organic keywords ranking
increase in referring domains
increase in organic traffic (Ahrefs)
Clicks to the website
Brand-new subscribers in three markets
Leads Generated
Impressions garnered
add-to-carts
increase in website traffic
increase in purchases
decrease in cost-per-purchase
decrease in Cost per QL
increase in converion rate
decrease in CAC
increase in click-through rate
increase in conversion rate
impressions
decrease in CPL
increase in referring domains
increase in branded clicks
increase in branded impressions
increase in non-branded impressions
decrease in cost-per-order submitted
decrease in cost-per-click
increase in submitted orders
increase in Quality Score
average open rate
max conversion rate
conversion rate on customer win-back series
in-app conversions from notifications
increase in non-branded clicks
increase in organic keywords
increase in non-branded impressions
backlinks built and acquired from unique referring domains
increase in organic keywords ranking
increase in referring domains
increase in organic traffic
increase in non-branded clicks
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